Here are some of my bona fides.
Google Analytics - Website tracking
If you're not tracking the behaviour and actions of the visitors of your website using Google Analytics, you're going around in circles. Business goals, objectives must be translated into trackable goals within Analytics so you can see whether (and which of) your marketing efforts are effective and contributing to your business objectives. Having a website is not enough. It needs to work for you and (properly configured) Google Analytics gives you the regular reporting your business needs.
Hootsuite - Social Media Management
If you're on social media and managing all of your various accounts individually, it's a start, but there's a better way.
Recognised by Hootsuite with certification and as a member of Hootsuite's Ambassador program I bring byou and your business practical experience in the industry-leading social media management platform.