Google Analytics. Done right.

It's easy enough to put together a basic website, point a domain and get your business started online.  

Yep.  Website.  Got it.  Done.

But who is visiting?  Anyone?  Where are they coming from?  Anywhere?? What do they even do when they get to your site?  Anything!??

Google Analytics (Google's free website stats tracking tool) answers all of these basic questions and then so much more.  If you have a website BUT don't have Analytics set up (and properly*) you're flying blind, and the site you spent lots of money on may be doing zip for your bottom line.

I've recently joined the Google Partners program and have become Google Analytics certified and want to help you understand what your website is doing for your business, by working with you to establish tracking of your goals and objectives across your website and convert visitors into leads and then sales.

• Measure the efficacy of your online advertising.
• Know whether your social media is working. 
• Invest in online advertising when you know it is working. 
• Test that your sales funnel is up to scratch and not leaking
• Follow your email subscribers to your website and see what they do when they get there.

ANYTHING you want to know about how your website visitors behave and what they get up to your on your site and be tracked easily.

Get daily, weekly or even realtime reporting so you can take the temperature of your online business, tweak and improve...all in a measured way.

Don't delay.  Contact me now and arrange a no-obligation discussion about the benefits Google Analytics can bring to your business and turn your website from being merely "a passive business card on the web" to a workhorse that performs for you.

Hootsuite Certified

I spent some time last week doing some online training - partly for interest, but mostly to solidify some skills. Importantly too, to gain some recognition in the form of certification to help with a career switch to something with more of an online marketing/digital comms focus.

Hootsuite is the social media management platform of choice for so many businesses and larger enterprises.  I've worked with Hootsuite often and like it, and so thought I'd sign up to Hootsuite U and try and grab their certification first.

Bingo!  Let me know if you'd like some help getting set up with Hootsuite or even if you'd like some help with your own social media management and strategy.